Media & Public Relations

  • Communications and campaign advice
  • Public relations
  • Research and interpretation
  • Media liaison
  • Writing and editing services
  • Event management and publicity
  • Crisis management

Lianne Fraser has more than 28 years of industry experience and, having worked in travel & conservation for a number of those years, is a specialist in tourism, environmental, scientific and cultural interpretation. She’s very practised at explaining complex ideas. Lianne is a publicist, tutor, writer, researcher, editor, and PR specialist providing specialist services for research and interpretation.  She has a PG certificate in strategic leadership and communications management from Waikato University and is accredited to the Public Relations Industry of NZ (PRINZ). 

Communication, collaboration and long-term friendships allow The Business Studio to network with a range of professionals and creative specialists. This brings a fresh approach to each project and brings together specialists from around the district and from the media world.

The Business Studio has a number of personalities and voices – serious and scientific, quirky and courageous, light and humorous, determined and strong. The client’s voice and values are most important and we tailor content to suit the situation. None of this will cost the earth.

Communication services include:

  • Research and writing
  • Public relations campaigns
  • Strategy development
  • Internal communications
  • Workshop facilitation
  • Media relations
  • Professional Mentoring
  • Campaign planning
  • Issues management
  • An understanding of tikanga Māori
  • Speech writing
  • Preparation for presentations
  • CV assistance
  • Web-based communication and social media
  • Editing and proofreading
  • Sponsorship and fundraising

Code of Ethics

The Business Studio follows the PRINZ Code of Ethics, which sets out the principles and standards that guide the company’s decisions and actions: advocacy, honesty, expertise, independence, loyalty and fairness. A full explanation is on the PRINZ website.

About APR

"APR is a symbol of professionalism. It demonstrates that individuals have the knowledge, ethics and experience that set them apart. It also demonstrates that they care about their own profession and that they are dedicated to enhancing their own personal abilities." - Joe. S. Epley, APR, Fellow PRSA; President, Epley Associates, USA. The APR, accredited in public relations, qualification tests a practitioner on standards set by a professional body. It certifies that a practitioner is both experienced and has a proven high level of professional knowledge and ethical judgment. APR is an international qualification. Graduates can use it as a point of difference when looking for work in the USA, Canada, UK, South Africa and Australia.